Magazine Audience Research

The target audience of most music magazines is adults from around ages 18 to 35, and generally aimed at both genders, however men tend to buy them more than women. Because these magazines are aimed at an older audience who earn a living, it means that they can afford to increase the price of magazines, meaning quality and content can be higher. Also, the fact that the audience is older allows editors and writers to include articles about classic albums from previous decades in order to suit their age range. Although some specific music magazines are aimed at smaller audiences, such as at professional musicians, teenagers or fans of a particular genre of music (Kerrang! is an example), the majority of music magazines being sold are targeted at the general public. For example Q and NME are magazines that target the general adult public. This may contain general music fans that purchase and listen to music in the charts; specific music fans who listen to a certain genre or artist and want to find out about concerts and new albums; musicians who look to famous artists for inspiration or even people who are interested in gossip about celebrities in the music industry.